Soar to Success November 2016

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In both Business to Business (B2B)
and Business to Consumer (B2C)
there are ways you can surprise
and delight your customers so they
value you as much as you value
them. Two of the most effective
methods are giving attention to
your clients and providing them
with something extra.
Attention
Pay attention to your clients
and learn about them. Use a
CRM system to keep track of the
things you learn so that you can
refer to them later. That CRM
system can be as simple as a
card file that you write notes on
or as sophisticated as a cloud
based program like .
With that same system keep
track of what they purchase. If
you sell B2C take notice of the
buying cycle of your customers.
Now, reach out to them prior to
their next expected purchase to
ask about what they need. It’s a
reminder and shows that you
are paying attention.
If you sell B2B determine if
that buying cycle gives you an
opportunity to set up a delivery
system. Could you create an
automatic delivery process that
eliminates the client’s need to
take time to buy? Maybe you
even stock items just for them!
Something Extra
Everyone loves a bonus –
especiallyunexpectedbonuses. If
you sell B2C send your customers
an unexpected coupon. Renew
their membership without
charging them for the renewal. If
there is usually a renewal charge
this will delight your client.
If you sell B2B, give your
customers an unexpected
discount or something for
free, like shipping. You don’t
Howto Create
Loyal Clients
By Diane Helbig
SOAR TO SUCCESS / November 2016 / Business Acceleration Strategies