Soar to Success June 2016

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BY LEE DROZAK
Do you suffer from web site
shame?
When someone asks you about
your website, do you find
yourself making excuses before
sending them to your online
space?
Your website can make or break
your business. According to a
B2B Procurement Study from
the Acquity Group, 94 % of
buyers do some form of online
research before buying.
Of that, 84.3% check your
business website during the
decision-making process. So
you can see how important it is
to get the odds in your favor.
Having an old, unappealing
website can give people thewrong
impression of your business.
But redesigning your website
does not mean you need to
scrap everything and start over.
Here are two simple ways to
decide if you need to freshen
your look.
Let’s start with the most
important pieces first.
Tip One: IS YOUR SITE MOBILE
FRIENDLY?
Mobile friendly means that your
customers can easily use your
website no matter what the
device. They should be able to
find your information whether on
a laptop, smartphone or tablet.
So you may have everything
your customers need to make a
decision but not in a format that
is easy for them to access.
The easy change is to re-theme
your site with a mobile friendly
version. You don’t need to
scrap the content, images or
information. You simply need to
give it a way to be cohesive on
all devices.
Tip Two: IS YOUR WEBSITE
VISUALLY UNAPPEALING OR
OUTDATED?
You have one chance to make a
first impression, and you have 5
seconds at that.
Does your website scream
vintage like you’ve walked into
a home that has shag carpet,
wood panels, and a pink
bathroom?
Website standards and trends
change over time, so it’s easy
to get out of sync with what is
Your Website Redesign Starts
With Your Current Website
SOAR TO SUCCESS / June 2016 / Core Business Strategy