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5 Words to Never
Use in Business
By Jack Klemeyer
There are five simple words
that combined should never
be used in the business or
sales world. What five words
could be so powerful? To be
honest with you … those are
the words.
Think about it, when you
say the phrase,
“to be honest
with you …”
it is implied
that at some time you
have not been honest with
your audience but finally
you are coming clean and
bearing the truth of truths
to them. That is the reason
why I believe those five little
words should never be used
in that combination.
To be
honest…
that is three of the
five words, but it has the
same effect; creating doubt
in the listener’s mind.
Honestly
… reduces the
number of words to one
but also implies the same
questions of honesty as the
other more wordy phrases.
I have heard sales people
addressing a key prospect
and stating any one of the
three only to be unsuccessful
in the attempt to make the
sale.
I have seen executives
addressing a crowd of
employees and consistently
using one of the phrases
addressed in this article to
the same tragic effect. The
executives cannot for the
life of them figure out why
they face challenges with
their teams trusting them.
Now that I have called it to
your attention and you have
time to think about it, you
have probably heard the
SOAR TO SUCCESS
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J
anuary
2016
issue
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Business Acceleration Strategies