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The most effective marketing
methods are the ones that
get you in front of your target
markets. So, in order to decide
where to be you first have to
know what markets you are
interested in. And believe me,
your product or service is not
good for everyone. It’s good for
specific audiences.
One reason it’s important
to identify those audiences
is because your marketing
message has to speak directly to
a market. Otherwise, they won’t
hear it. You can’t market to
everyone in hopes that the right
ones will hear it. Guess what?
When you do this, no one hears
your message.
So the first thing is who are you
targeting
. The next question to
answer is what do you want to tell
them? Your message should elicit
a response of some sort. It could
be that they visit your business,
or they clip a coupon. Maybe it’s
that they register for your event.
Whatever you want them to
do, build a marketing message
around that call to action.
Now you want to decide
where and how to market
.
This also depends on your
target markets. For example,
if one of your targets is people
over 80 years of age you’ll
want to advertise, and send
things in the mail. Using social
media won’t work for that
demographic.
Video is a great marketing
method. And it’s growing in
value every day. From content
marketing videos like mine
on NE OHIO BizTV Shows® to
Facebook live you can showyour
expertise and your personality.
Remember, people do business
with people they trust. What
Position Your Business with
Effective Marketing
By Diane Helbig
SOAR TO SUCCESS
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D
ecember
2016
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Business Acceleration Strategies