members are publishing stories about your products and services at these venues. Once you know these answers, you can move onto the next question… • What will they want to share? Read what these media members post on a regular basis. Now, create a story that will be exciting for them to cover. Do you have a unique contest going on for employees? Does your business offer a new product or service with an interesting benefit people can use right now? Are you doing something special for your community to help get rid of the “winter doldrums” after the holidays? What’s that? You don’t have anything going on that’s newsworthy? Talk to your team and create it! Then, prepare your press release and/or talking points and contact each media member with your news. Opportunity is Knocking! Answer the Door! Most entrepreneurs are diving into new initiatives for 2023 and focusing on project details. While this is important, you also need to move publicity to the top of your priority list to take advantage of this media opportunity. SOAR TO SUCCESS / Core Business Strategies Figure out which media members you want to cover your business, and create a unique and interesting event, activity or benefit that they will find newsworthy for their audience. Then, contact themwith your update. Since January can be a slow time in the media for unique and exciting news, you may just get a feature story in the local press, an interview on the evening news or appear across social media. Now, wouldn’t that be a nice way to start the new year?! Since January can be a slow time in the media for unique and exciting news, you may just get a feature story in the local press, an interview on the evening news or appear across social media.
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