Drat! The holidays are over, and you may feel a little sad that this special time has come to an end. Well, how would you like to start smiling again with some free publicity for your business? In fact… Media Members Want Unique Stories Now! There is only so much that reporters can share this month regarding New Year’s resolutions, losing weight, getting healthy, dealing with holiday debt, and the usual (yawn!) stories that come out every January. This means that there is a golden opportunity waiting for you! What’s Your January News? Stand out and get some free press! With a little research and an interesting and unique story about your business, you can jumpstart January awareness and sales… without spending money! Start by asking yourself a few questions… • Who are you going to call? Where is your audience? Look online, check customer reviews and discover which television programs, podcasts, blogs, radio shows, newspapers, and other media they are paying attention to right now. Then, check to see which reporters, bloggers, podcasters, producers, and other media By Melanie Rembrandt
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