SOAR TO SUCCESS / Business Acceleration Strategies Once you have current market data you need to ask yourself one key question… Based on what we heard from our customers, customers we lost and prospects we want to be customers, does the value proposition and tools we give our sales team match what our buyers told us? In most cases what I have personally observed is the value proposition sales teams are using is dated and needs some tweaking to reconnect. Those seemingly little tweaks however will demonstrate you understand your markets and what is important to your What happens if you don’t do a value proposition audit? You will hope what your salespeople are saying is connecting with current and new customers and if it’s not, your salespeople will become disengaged and possibly develop call reluctance. If your team would like to have a value proposition audit and capture the unmet needs of your buyers let’s schedule a call. I just published an EBook on leveraging the power of customer voice research and your can download a free copy here https://otbsalessolutions. com/voc/ buyers today. It will make your sales team stand out in a sea of other sales reps saying…. We are the best at…. We have the most…. We have been in business X years and…. We have the best quality in the industry… You get the idea… Instead, your salespeople will lead with questions that came out of your “value proposition audit” and they will stand out positively in your buyer’s minds. They will share your value proposition strategically designed to serve your markets today.
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