Sure-Fire Steps to Create Your Own Digital Product One thing to really take to heart is that everything you do is for your audience. If you aren’t studying your audience before you develop a product, you’re doing it wrong. It’s much easier to study the audience, give themwhat they want, and put it in front of them where they hang out, rather than to create a product and then try to find the audience. If you start with the audience, you’re going to be more successful. Validate and Test Your Idea The first step is to determine whether your idea is good for your audience or not, by asking them. Develop a sales page for the product even though By Holly Kile you have not created it yet. Perfect the sales page, adding everything you want to include in this product based on your research into your audience and their pain points and problems. In thesalespage, describehowthisdigital product solves their problems. Remember to focus on benefits over features. This can be confusing but think about describing how a feature benefits them instead of just naming the feature. Start aWaiting List for Interested Parties Once you have the sales page done, start a waiting list of interested parties. Promote the 7
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