they were members? If your answer is “no,” then why would you expect them to suddenly buy from you? Membership alone doesn’t change the fact that you are a stranger. There is no trust, or even familiaritywithyouor your company. Peoplehave no reason to even think about doing business with you. Effort The truth is it takes involvement and effort to make a membership worthwhile. You need to attend events, both in-person and virtual, with the intention of starting the relationship building process. You can join a committee or volunteer to help at an event. When you meet someone who you connect with, schedule a follow up coffee or call. Sales is about relationships and trust. Joining an organization provides you with access to SOAR TO SUCCESS / Core Business Strategies people who you may, or may not, want to build a professional relationship with. They may turn out to be great resources, or great referral sources. They may turn out to be jerks! Getting to know them and where they fit in your world will provide you with the foundation for growing your business. You may find new clients. But only after you’ve created a level of trust. That trust doesn’t happen automatically when you are accepted as a member. Until you get involved, meet people, and nurture relationships, you are a stranger. You will remain a stranger throughout your membership. When it’s time for renewal, ask yourself how much effort you gave. How involved did you get? How many relationships did you build? You have the power to create a membership that has impact. Use it. ©2022 Helbig Enterprises
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