SOAR TO SUCCESS / Feature Article arise, she appreciates the willingness of her team and the membership to get the job done. “Things become a bit trickier when disagreements come up, and everybody thinks they’re right. We have to put on our referee hat and say, ‘Okay, we can’t all be right here, we have to choose one option, and everyone has to move together.” As NAWBO heads into the future, Jen’s vision sees an even more diverse and inclusive group of women business owners, including more entrepreneurial women from rural markets. “With the continuous improvements in internet access, we can now help women in rural communities access the support necessary to compete with their urban sisters.” NAWBO is also continuously evolving and becoming more diverse. “Diversity, equity, inclusion, and belonging is crucial for us. We want every member to feel like she belongs and is appreciated. We want every woman business owner to feel that her voice is heard. We have set a goal to be the most inclusive and diverse group of women business owners by our 50th birthday in 2025.” Jen never wants a woman to leave NAWBO because she didn’t feel comfortable or say NAWBOwasn’t the right fit for me. “I would hate for that to happen to any of our members.” When Jen was a business owner, she did not even know NAWBO existed. Being a mother, wife, and entrepreneur is a juggling act that requires a lot of balls in the air at one time. A little help and understanding can go a long way.
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