“The amazing thing about NAWBO and the women business owners is the variety of skills they love to share with our members. We quickly used our best asset, our members, to maintain the conversations our members needed. We were able to flip on a dime. Our members are rock stars, all the time!” Jen is continually learning from NAWBO members. “Working primarily with women is such an inspiration. When there’s a problem, everybody comes together. Women are natural problem solvers and can quickly find a way to make things work in a beautiful, collaborative way.” When asked about managing a team of mostly women, Jen said that when disagreements and the national organization. Still, when COVIDputanabruptendtoin-personmeetings, they adopted a virtual meeting strategy to stay relevant and positively impact themembership. “The virtual meetings helped alleviate the isolation of running your business at home with only your computer as your friend. It also provided the opportunity to share frustrations and successes with other members during a very trying time. That connectivity was just so important to our membership and to everyone who was experiencing that overwhelming business interruption.” Jen freely admits that adapting quickly and continuing serving the NAWBO membership would not have been possible without the members themselves.
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