SOAR TO SUCCESS / Business Acceleration Strategies Now is the time to intimately understand your customers and be able to answer questions like: Why do customers buy from you? Why don’t customers buy from you? How are your buyers buying? Have your buyers’ buying journey changed in the last 30 -90 days? Do your buyers have newbuying criteria they did not have 90 days ago? In a Harvard article recently released titled: The Most Important Metric You are not Tracking Yet, the author shares how most organizations consider themselves to be customer centric, but they are failing to take into consideration how their customers’ needs and expectations have changed since Covid. What’s a CPI? CPI is Customer Performance Indicators. What are some increments that are important to customers? Time Convenience Options Dollars Saved Value Delivered We not only need to gather internal data and customer voice insights but we also need to do so quickly. Companies who will survive and thrive post Covid -19 will gather data quickly, capture the voice of their customers and establish current CPI’s. If you would prefer my help providing unfiltered, unbiased customer voice data quickly, lets schedule a call and I would be honored to serve your team and position your team to become stronger today and a market leader in the future.
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