Soar to Success June 2019

SOAR TO SUCCESS / Feature Article “In general, it’s good to play to your strengths. But if you want to become a recognized expert, you need to also improve your weaknesses. For example, if you create interesting content and have strong social proof, but do not have a viable network, success will be infinitely harder to achieve.” The good news is that some activities move you forward in all three areas. An example of this is using bigger name publications to grow your reputation. Dorie used this strategy and contributed to Harvard Business Review and Forbes. Although time consuming, she feels she was able to meet all three elements of the formula. “I created content by blogging. I created social proof because I posted to a well- known publication, plus most of my pieces were interviews, which enabled me to use them as a lever for networking. I touched all three area with one activity.” Becoming a recognized expert is not for those looking for a quick fix. Dorie cautioned that it usually takes between two and three years of pursuing an activity very aggressively before noticeable results start to occur. People who stick with the strategy for five years reap substantial benefits and will notice a big gap between themselves and other people, who have given up along the way. Most people never make it that far. Dorie’s vision for the future of her business is to reach the place where fifty percent of her income comes from passive income sources, such as online course sales. Plus, she has started investing in Broadway musicals and has a new goal of writing musical theater. She is enrolled in a program to be a musical theatre lyricist. Look for her credits in Broadway Musicals soon! If you would like to learn more about Dorie, sign up for her free newsletter and don’t forget to take the self-assessment at her w ebsite: DorieClark. com/Toolkit. The site also houses more than 400 e d u c a t i o n a l articles that have been posted to Harvard Business Review and Forbes. To hear Dorie’s take on how large your email list needs to be, and so much more, be sure to listen to the podcast that provided the basis for this article.