Soar to Success June 2019

3 Traits That Guarantee Success 2 3 When Soar to Success asked Dorie Clark what three personality traits she found in most successful people, those that can follow the recognized expert formula, she said: 1 Lack of Defensiveness: In other words, being open minded. If someone asks for help and then looks for all the reasons the advice won’t work for them, that will hurt their success. They need to learn from others, plus be willing to change those aspects of their business, or perspective that are creating negative results. Empathy or Understanding: Successful people have empathy towards others, especially in networking situations; they know not to put others on the spot by making requests that are outrageous. Instead they have a sense of empathy about how to be in a situation. Lack of Entitlement: Successful people understand that they must work hard and that they are entitled to nothing. They know they will need to put in the time and the effort to earn success and when they do, it will happen. “You can’t succeed alone. You might be creating great content, but if you’re in a cave, no one’s going to hear about it.” In creating her book, “Stand Out,” she interviewed over fifty experts, many of whom were in the business world, but she also included a diverse group of scientists, real estate executives, and urban planners. What she found reinforced her key three elements in the recognized expert formula, content creation, social proof and personal networking. More importantly, she noticed that many individuals possess an inherent comfort level, that sometimes holds them back from interacting in one or more of these elements, and that hampers their chance of success. Entrepreneurs and business executives must understand that they need to make the effort in all three areas. “If you just pick your favorite and skip the others, it will only lead to frustration and you will wonder why you’re not getting the results you want.” Dorie urges everyone to fill out a free self- assessment exercise at her website: dorieclark. com/toolkit. The self-assessment will help identify strengths and weaknesses inside each of the three marketing elements. Most entrepreneurs are held back by simply playing to their strengths and have an inability or lack the desire to improve their weaknesses.