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Have you googled yourself lately? Do you
know what kind of image you project to your
potential employers or clients? Your image
combined with your business presence is
referred to as your “personal brand” and
it’s something you can leverage to stand out
from your competition and position yourself
as a leader, authority and expert.
Having a polished and professional brand
can help you to be noticed, perhaps for a
promotion, or to earn a contract, be invited
to serve on a board, or be interviewed by
the media.
The Internet makes it easy for you to polish
your brand quickly and create a brand-
statement that matches your image offline,
too. Here is the advice that I give to my clients
to help them keep their brand updated:
Have an interesting introduction.
When
someone asks, “What do you do?”, the reply
should be interesting and understandable.
Have confidence when you reply and answer
the questions WHO and WHAT. Here is a
branding secret: you don’t need to include
your title or certifications immediately when
meeting someone!
For example:
“I help business women succeed.”, or
“I help entrepreneurs get noticed by the
media.”
Google yourself
and review how you
appear online. Be sure that your social
media profiles, your website listings and
any professional or alumni organizations
that you belong to have the most up-to-date
information listed about you.
Update your professional bio. Be sure that
your bio is current and includes any recent
accomplishments, awards, recognition and
media appearances.
Have a RECENT professional photo.
It’s
important that your photo be updated
about every three years. This is something
Make Your Brand
Statement or Polish
Your Professional
Brand
By Beth Caldwell
SOAR TO SUCCESS
/
J
anuary
2017
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Core Business Strategies