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Alexandra was having a very

bad day.

Her business was growing fast

at the same critical time as her

Marketing Director resigned to

take a new position in another

company across the country.

Alexandra put out feelers,

talked to an executive recruiter

and found Juan. He had the

perfect

qualifications

on

paper. Alexandra liked Juan

immediately and was confident

of his ability to get the job done.

Does that mean that Juan is the

right candidate for the job? How

will we know that Juan will be

successful?

The answer depends on how we

define “right” and “successful”.

Will the person with the right

charisma, charmand credentials

necessarily get the job done?

How will we know?

The right person has that elusive

“IT” factor. In recruiting, “IT” is

the results you need.

What is the wonderful outcome

that happens when you hire the

proper person for any particular

job? This could be tangible

(increased revenue, reduced

cost, increased productivity) or

intangible (happier customers

or employees).

Alexandra needs to answer the

big IT question: How will you

know a year (or two or three)

from now if the person you hire

is successful?

If she is stumped about

outcomes, then she is likely to

hire on gut and get-along factors

like charm and charisma.

Hiring on gut alone increases

the chances that you just hired

the wrong person. It is true!

The person you want to have a

beer with is often just a great

person to have a beer with, not

necessarily the right person

to achieve that particular goal.

Hiring on that factor alone often

leads to disappointment.

If you can’t name the outcome

you seek then why add another

person to the team? You don’t

need to fill a chair. You need to

accomplish some very specific

result. Otherwise why fill the

position?

Alexandra needs to push a little

harder to uncover the particular

outcome she really needs from

the Marketing Director. This

information is not usually found

in the job description.

Here are some tips on how to

identify the elusive “IT”:

Be honest with yourself

about what you need. Don’t

just look for a carbon copy of

the last person who held the

job.

Don’t just hire from the job

description with its list of

everything, including the

kitchen sink, that might

be involved in the job

parameters.

Think about a very specific

business

measure

that

this person will influence.

Profitability?

Some

satisfaction,

process

or

quality improvement?

That Elusive “IT” Factor

in Talent Acquisition

By Katherine Burik and Dan Toussant

SOAR TO SUCCESS

/

S

eptember

2016

/

Core Business Strategy