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As a coach, and entrepreneur

myself, I realize that if you only

think about strategy (the “how”)

too early, it actually inhibits your

vision (the “what”) and blocks

you from thinking big, and I

mean big, capital B I G. What’s

needed is a vision that is so big

that it’s compelling, not only to

you, but to

others.

 It’s what Jim

Collins called a BEHAG, a Big

Hairy Audacious Goal.

Having a vision is essential.

When done right, your vision

is a written blueprint of how

your company will look and act

when it’s fully developed. It

brings your values, passion, and

purpose together to set a course

of growth for your company.

All successful leaders have

a vision. Everyone is much

more likely to follow the lead

of someone who knows where

they are going, rather than

someone who doesn’t, right?

Here are three reasons you

must have a vision:

1. It provides a sense of

direction and goals

– it’s

a target for the future.

Really, to put it in the terms

I like to use, your vision is

the

GPS for your business

.

2. It motivates you and your

employees

– it’s a dream

to strive for. If your vision is

not compelling, you won’t

have the motivation to stay

the course and you won’t

be able to recruit others to

help you. Employees want

to feel that they’re part

of something bigger and

are making a significant

contribution. As you know,

most employees leave,

NOT because of money,

but because of lack of

meaning. So give them

a vision that’s compelling

and exciting.

By Michael Kaplan

Your

Vision

Provides

the

Path

SOAR TO SUCCESS

/

M

ay

2016

/

Business Acceleration Strategies