Soar to Success July 2016

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Effective Networking
Techniques
By Diane Helbig
Networking is really important
when you’re growing your
business. And there are good
– and bad – ways to behave at
events and online.
No matter where you go there
are things you should, shouldn’t
do. Let’s start with business
cards. You SHOULDN’T give
your business card to anyone
unless they ask for it. You
SHOULD ask everyone you
meet for theirs.
What you really want to know
is who actually has interest in
building a relationship with you.
If you give your card to everyone
there, you are telegraphing that
your focus is on you, not them.
And, let’s be honest, when they
get back to their office they are
either going to throw it into a
box of other meaningless cards,
or add you to their newsletter list
and THEN throw it into that box.
Speaking of newsletters, you
SHOULDN’T put the people you
meet on your list without their
permission. You SHOULD send
them a handwritten note saying
how much you enjoyed meeting
them. And, those who you feel
a connection to are those you
should reach out to for coffee
or a call. Continue to move the
relationship forward.
You shouldn’t try to meet
everyone! You SHOULD have
a goal of meeting a couple of
SOAR TO SUCCESS / July 2016 / Business Acceleration Strategies