18 / 52
Hire a Web Designer
vs. DIY Your Next
Website
By Lee Drozak
Do you need a website for your new business or an update to your current website to reflect your
business brand? Are you trying to decide if you should take on the task of designing your website?
There’s a lot to consider for your business website design.
Let’s look at the pros and cons
of hiring out or taking on the
task yourself.
First, you need to consider...
Time
Do you have a chance to learn
the program of choice to create
a functioning website?
Many web professionals know
how to reach your target
audience and design a website
that suits your brand and
business. They also know the
best framework to use of the
many choices out there.
Professional designers know
how to structure the content
so that it makes sense to your
audience while being visually
appealing. When hiring a
designer, you’ll be working
with someone who knows best
practices and can advise you on
steps to take to increase traffic
and conversions.
However if know what your
target audience needs then,
the DIY route could be a viable
option for you.
Budget
If you’re working with a small
budget, the DIY option will
be very appealing. And there
are tools out there that give
you drag and drop options to
make the process more user-
friendly.
But you will be limited in how
custom your site can be. While
it’s not bad to have a familiar
layout and flow, you certainly
don’t want your site to look like
your competition.
Going the DIY route can come
with frustration and limitations
that you won’t get by bringing
in a professional developer.
SOAR TO SUCCESS
/
J
uly
2016
/
Core Business Strategy