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Why Visuals Matter on
Social
By Lynne Wilson
Are your posts getting all the attention you’d
like? Are you using the best images to go along
with your content? Using great visuals can
really make a difference.
Are you investing enough time and money in
the images that you post on social media?
Here are some stats that might get your
attention:
• Tweets with images receive 18% more
clicks, 89% more favorites and 150% more
retweets
• Facebook posts with photos saw the most
engagement—accounting for a whopping
87% of total interactions
• Photos on Facebook get 53% more likes on
average
The reason visuals matter is because they
work. Pictures work online for a few different
reasons. The first and most important reason
is that they grab the reader’s attention- our
brains can process images a lot faster than
text. Another reason they work is because
images and pictures are highly shareable
online. They create buzz and conversation.
People are much more likely to share
something when there are visuals to go along
with it.
Now---- what makes an image successful? Here
are some things to look for:
• Visually appealing-
you need to stand
out in a world of cont
ent overload. So
use images that are not ordinary, or not so
expected. They still need to relate to your
topic somehow, but don’t go with boring
and safe- think creatively.
• High quality-
they should be clear and
sharp with enough contrast to be visible
easily. Great colors are always helpful.
• Branded-
you should have your company
name and logo on the image so that if it gets
shared- your info stays with it. Don’t make
your logo huge, but small and understated
in the corner is great.
• Simple text-
don’t go overboard with
words, they will not be readable. Just a few
words to help with your call to action or
message.
SOAR TO SUCCESS
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J
anuary
2016
issue
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Core Business Strategy