find the chapter that deals with their particular problem and learn more. “If they have hiring issues, they jump to the chapters on hiring. If they need to improve sales, they jump directly to the sales chapter. It’s like a cookbook, you don’t read from beginning to end, just find your recipe for success.” One of the concepts Simon believes in is Return on Luck (ROL). Even though his clients follow the same programs and advice, some outperform others, why? “We found that a target, or goal must be made more specific, or smaller.” While everyone works hard to be successful, their efforts may be too wide in focus. Goals need to be specific and results analyzed every day, not weekly, monthly, or quarterly. Smaller samples with immediate feedback will provide a better overall understanding of one’s market and strengths. Adjustments can then be made to improve that area, or aspect of the business for future success. “When you have a better understanding of your market, your ROL increases exponentially.” Simon has created a “Joint Venture Club.” It is a small group of 50 people that help each other stay motivated and challenged to be better.
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