SOAR TO SUCCESS / Feature Article For the past 21 years, Simon Severino has been a strategy advisor and business coach that helps B2B agency owners get their businesses out of the weeds and increase their profitability. He has developed a system that can double their revenue in as little as 90 days. “I love helping entrepreneurs grow their business. Even after all this time I am energized when a client is successful. They are happy and more relaxed, plus they become better fathers, mothers and friends. They now have time for life again. Their business gives them fulfillment. All that positive energy, I get it all of back from them along with their gratitude.” Solve Three Issues and Double Your Revenue in 90 Days Simon understands what it takes to make a business successful and double revenue in 90 days. “Every B2B business exhibits similar patterns and problems. If we target three of the most important issues in any business, we can improve that business substantially in as little as 90 days.” One of the main issues for any B2B business is the length of the sales cycle. For most businesses initial contact to point of sale can take months, or years. Older studies have found that it took on average eight experiences with a new customer before a sale was made. Today that number is 13 client touches before a sale is consummated. That many touches can take months even years. “Shortening the sales cycle is problem number one. We first must shorten that from months to a couple of weeks.” The second issue for a struggling business is the sales conversion rate. He teaches his clients how to increase the percentage of sales from every contact. “If your closing ratio is lower than 25%, then your sales process needs an upgrade. We have seen closing ratios as high as 90% in our ‘Sprint Program.’ A simple tweaking to better qualify future clients and filter out the unprofitable ones will yield immediate benefits. Quit wasting time on clients that are not going to buy from you anyway.” Content marketing can also help with this issue. Blogging becomes a soft introduction to clients, plus it can help a client recognize a problem and understand that you are someone that can solve it for them, which in turn helps increase your sales conversion rate.
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