As An MSP Do I Need A USP? By Jeanne DeWitt Are you an MSP with a USP? Probably not. With all the MSPs I’ve talked to I’ll say that less than 1% have a USP. Do you need one? Yes. Let me explain why. As you know, the MSP industry is highly competitive. Everyone that thinks they know computers can throw up a website and call themselves anMSP these days, it’s sad, but true. However, put yourself in your prospect’s shoes. If they need IT services, they will probably google “IT services in X city” and they will find many MSPs with very little differentiation. Whowill your prospect choose to call? It’s a roll of the dice. So, what do you do? First, let’s clarify what a USP is. A USP is a unique selling proposition or point that explains to your prospects why they should buy from you instead of your competitor. Many MSPs think that a USP is a cliched slogan like “#1 IT Service Provider in X city”, however, it is not. A USP is the foundation of a marketing strategy. It forms thefoundationsforthecreationofyourwebsite, ads, keywords, audiences, podcast, and more. I can tell you from years of experience that if
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