Big companies publish press releases all the time, but do you? If not, you are missing a huge, cost-effective opportunity to boost sales, awareness and credibility, even if you have a small business. What is a press release? It’s a simple, one-page document that provides information about events, products, services, awards, and other news happening at your business. Usually, it’s written in the standard AP Style and distributed to media members via a distribution service. Now, if you think that’s how you get major media attention, it’s not. Unless you are well known, journalists are probably not going to call you when your press release goes live. That usually comes after one-on-one media pitching that I’ve covered in previous articles. Why Do You Need Monthly Press Releases? Secrets of this simple document By Melanie Rembrandt
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