Soar to Success February 2023

Book Yourself Solid By Michael Port The Third Edition of Book Yourself Solid was published in 2018 and is still relevant today. It is a comprehensive guide to building a successful business by author Michael Port. The book is written for independent professionals, entrepreneurs, and small business owners who are looking to increase their client base and revenue. I love the way the book is structured that makes it easy to follow and understand. It starts with the basics of building a solid foundation for your business, including how to define your target market, create a unique selling proposition, and develop a marketing plan. From there, it goes into specific strategies for building relationships with clients and growing your business. One of the strengths of the book is the practicality of its advice. Michael Port provides real-world examples and actionable steps that can be implemented immediately. I personally enjoy books with exercises and worksheets to help readers apply the concepts to their own businesses and this book has plenty of those. Additionally, the author’s writing style is engaging and humorous which makes the book an enjoyable read. Overall, Book Yourself Solid is a great resource for anyone looking to build a successful business. It provides a step-by-step guide to creating a solid foundation, attracting and retaining clients, and growing your business. Whether you’re just starting out or looking to take your business to the next level, this book will provide valuable insights and strategies for achieving your goals. By Pat Altvater About the Author Michael Port is an American speaker, author, and entrepreneur. He is best known for his book “Book Yourself Solid” which was first published in 2006 and has since become a best-seller. Michael is also a professional speaker, who has spoken at conferences and events around the world. He also runs a business coaching and consulting firm, The Heroic Public Speaking Academy, where he helps entrepreneurs and business owners to be more effective communicator and build their business. Michael is also the host of the “Think Big Revolution” podcast, where he interviews successful entrepreneurs, business leaders, and experts in various fields. He is also the creator of the “Book Yourself Solid School of Coach Training” which is an online program that trains coaches on how to use the principles from “Book Yourself Solid” to help their clients. SOAR TO SUCCESS / Book Recommendation

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