Soar to Success April 2023

SOAR TO SUCCESS / Feature Article chronically ill patients to get home, stay home, stay out of the emergency room, manage their chronic symptoms, feel better faster, age in place and thrive regardless of any life limiting conditions. Many of Isoken’s clients are business owners, or busy executives who have become caregivers with parents in need of in-home care. “They want their aging parents to receive the best in-home care, so they can continue with their career, care for their own children and have less interruption to their own lives.” It’s become clear that there is an ‘Elder Care Crisis’ in this country. With better living conditions and advancements in medical science, people are living longer, but may not be able to live on their own unattended. This creates a tremendous strain on the caregiver, especially if it is a child with a family of their own and career demands. By the year 2030, the ‘Baby Boomer Generation,’ will total 71 million. Over 20% of the American population will all be over the age of 65, which will require even more family caregivers. “Caregiving not only affects the family that is attending to an aging family member, but it also negatively impacts the caregiver’s employer.” Time necessary to be at home caring for the parent or taking their loved one to a doctor’s appointment leads to lost work hours for the employer. Even if the caregiver is at work their thoughts may be with the parent, wondering if they took their medication, did their rehabilitation exercises, or had their meals. This leads to less productive work hours and loss of productivity for the employer. “My company has collaborated with Stella Nsong’s efforts to reach out to businesses to bring awareness to these critical work issues. We can help corporate America handle the upcoming increase in their employees dealing with an aging parent at home with our platform, careworklearn. com.” Our program helps businesses help their employees better handle aging family members which improves productivity of the caregiver, while they are on the job. “I am really excited about this aspect of our business. The average family caregiver can still be productive and have a stress-free caregiving experience.”

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