SOAR TO SUCCESS / Business Acceleration Strategies We serve dynamic markets today. How buyers buy today is much different than how they purchased 5 to 10 years ago. How buyers buy tomorrow will likely change as well. Marketleading organizations understand the importance of capturing your customer voice today and leveraging what they learn to increase sales and profits. I wrote an eBook on how to leverage the voice of customer interviews to grow sales, and you can download it for free on my website, https:// otbsalessolutions.com/voc/ . Are you interested in learning more? My blog shares 17 reasons why we need to capture the voice of our customers, and you can access the content at this link https://otbsalessolutions. com/17-benefits-of-voice-of-customer/. If you would like help updating your strategy to leverage customer insights to drive explosive growth, let’s chat. updated their sales and marketing messaging and added the new criteria, and within months their revenues were setting records that surpassed pre covid revenues. Today they are running three shifts, sales continue to grow 165% prior, and their new 100,000 square foot addition to their plant will be completed in April. Do you need insights to drive explosive profitable growth in your organization? At a recent conference on how to scale your organization profitably, best-selling author Vern Harnish shared, “voice of the customer is the diet for every CEO to help update strategy. “ How does your team capture the voice of your customers today? Could the voice of customer research help your team identify and launch new innovative products and services? Who should own/understand the voice of your customers? ( hint, it’s not sales!)
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