“We work one-on-one and are extremely flexible. We can easily adjust to our client’s life changes. We talk with them and help them. We are a resource for speakers, as well. They can always call me with questions, plus we provide tutorials. It’s a one-on-one personal relationship.” One of the add-ons that comes with membership in The Club Calendar is Jennifer’s tutorial called The Anatomy of the Perfect Pitch. Many speakers send out a monthly newsletter, or engage in a marketing drip campaign that says the same thing to everyone. “We recommend that each speaker customize their marketing approach. Before they do any outreach, we provide them with the information to be more successful, such as their prospect’s mission, problem areas, who did they hire to speak last year, etc.? Using this information, the speaker can capture the attention of the reader of their email (or the person on the phone line) in the very first paragraph.” Jennifer also helps the speakers improve their presentation so that when they get a new gig, they actually deliver a worthwhile presentation, and that organization will want that speaker to come back for a future event. “It’s not always about a website, or speaker one sheet. Can you speak on stage, what is your ‘proof of performance?’ What is your opening promise statement and is it on topic? What can you do for them? What problem can you solve for your audience? What are the key takeaways?” Jennifer also recommends that any speaker create a short, three minutes, or less, video that shows who they are and what they can deliver to a prospective speaking engagement. “Clients want to get a vibe for that speaker’s style and presentation. The video can be snippets of prior speaking engagements, but it must be well edited and fit together nicely. Maybe pieces of a Q&A at the end of a talk, not just talking, talking, talking. Keep it interesting.”
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