SOAR TO SUCCESS / Feature Article “I put speakers directly into a relationship building opportunity with event planners, with a full detailed list of who they are, what’s their mission, who’s the right contact? What is their newest topic list, or hot topics that they’re looking for?” These relationships and speaking engagements are for opportunities six months to 13 months in advance of the actual meeting. It’s crucial that the pitch to planners be made during this timeframe. Over the years Jennifer has also learned that it is important for her to limit the number of speakers that she works with. “We maintain an exclusive speaker listing and limit it. We are more about providing a high-end service than we are about having a large number of speakers. We study every single event before we launch the new month to assure it is aimed at the right speaker for the right event, plus the dates are correct, before we release it.” To keep everyone on the same page, she created ‘The Club Calendar’ to keep speakers and events organized. Jennifer doesn’t require signed contracts from her clients. Her service is based on a monthly fee. During the summer months, when families want to take vacation time, subscriber numbers drop, but after Labor Day, speakers once again want to fill their calendars and her numbers increase accordingly.
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