Short on Revenue? Don’t Forget Your Warmest Leads By Jeanne DeWitt Most MSP owners have a deep desire to grow their business, which is great. If you’re not growing, you’re dying. However, when marketing for new clients, they neglect marketing to their hottest leads – their current customers. We fell into this trap when we were an MSP. We saw new logos as the indicator of success and our revenue and profit rewarded us for this endeavor. We kept our clients happy, and our client turnover was next to zero. Obviously, we had a handle on client relations, right? Unfortunately, not. While our clients were happy, we were missing a massive opportunity to get our clients in an even better place with their technology which would also lead to more revenue and profit for us. We continued our marketing efforts for new clients but improved and increased our client technology reviews, communication, and sales material. These efforts immediately led to an increase in profit, client satisfaction, and we had more money to invest in our next phase of business – becoming a Cloud Service Provider. We consistently preach this lesson to our clients because of the massive impact it had on our business when we were an MSP. You must be marketing, but that doesn’t just mean marketing to new clients. So, what does it mean tomarket to your current clients?
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