SOAR TO SUCCESS / Book Recommendation GIFT-OLOGY The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention By John Ruhlin Reading this book will provide you with the basics of using gifts to cut through noise, increase referrals, and strengthen client retention. I’ve been giving gifts for years in my business, so I didn’t know how much I’d learn from reading this book. It turns out, quite a lot! I’ve always believed in the importance of showing appreciation, but this book gave me some ideas of the types of gifts to give and what not to give, ever! Those never give gift items include food, gift cards, and consumables. The idea is to gift something that will last and be used for a long time, so the person who receives it will be reminded of you every time they use the item. However, they shouldn’t be reminded because your logo is on the gift – that’s a big no-no! Instead, it could have the name of the person who received the gift engraved on it. Reading this book, you’ll discover: • Why Giftology isn’tanexpense...it’san investment that can pay off with huge dividends. • How to practice Giftology on a tight budget... it’s easy and very effective. • How Giftology turns existing clients into your best salespeople. • Why (and how) gifts with a relatively low value can trump something expensive. • When is the best time to send gifts? (The answer may surprise you.) • How to unleash a Referral Factory, a small army of influencers vouching for you no gimmicks, no catches. • Find out how Giftology can transform your supply chain. • The ten worst gifts...definitely avoid these. I love that he refers to the red ocean philosophy. He says: “Does it feel like you work in a ‘red ocean filled with sharks?’ Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. “ Get a copy of this book on Amazon. By Pat Altvater About John Ruhlin John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar’s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies. John’s unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers. Visit https://giftologygroup.com/ for more information.
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