Once sales and production have been scaled up the company begins to focus on the ‘Profitability Phase.’ To assure a profitable operation every area must be examined and evaluated. Systems must be in place to continually evaluate every aspect of the business from production, quality control, sales performance and employee evaluations. “Plus, during the ‘Profitability Phase’ the company may launch a new product and start the whole process over again.” Mark is currently working with a new client that is looking to expand internationally. “We have taken more of a diagnostic approach with a current client. We first asked, ‘Where are we? What’s the current state? What is the direction and vision for the company? Why do they want to go there?’ Once we understand these answers and the “Why,” we can digest the data and help them make an informed decision, then develop a plan.” Once the plan is in place it is normal for a company to train current employees for new tasks, or to hire additional staff to fill critical roles. Adequately training people for new roles, or assuring new employees fit the company’s culture is another hurdle to cross.
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