• Get your customers to buy more often – from annually to monthly or some version of increased frequency. • And the fourth… to improve on any of the aforementioned ways. Between now and the end of the year there are many special days and holidays you can incorporate into your marketing and messaging. To discover the special days, go to NationalToday. comand explore… there are a ton! Here are eight secrets to getting your customers engaged in your business. • Hold a holiday open house and invite your customers to attend. • Publish and send an e-zine or paper newsletter, you can never over communicate. • Have an interactive on-line presence and be sure to monitor the activity and respond to their posts. • Use a survey either by mail, e-mail or instore and tell your customers about it. Ask for their preferences and favorites. • Make it easy for them to do business with you. Make sure to not make any assumptions that they “know what to do!” • Tell you customers what you can do, not what you can’t do in a polite way before they ask. Remember, an ounce of framing is worth a pound of cure. • Keep an ear open for their “pains” and all the many ways that you can solve or help lessen their problems and put their fears at ease. • Tell your customers that you want to hear from them and that you sincerely appreciate them and the business they do with you. Let’s talk about the eight simple secrets… When you commit to a schedule to publish an e-zine or SOAR TO SUCCESS / Core Business Strategies paper newsletter, stay with the schedule you’ve committed to doing. Once you deviate from the schedule the impact of your consistency will diminish fast. John Maxwell says, “Consistency compounds.” You should have an interactive on-line presence especially on social media. At the very least you should set up a “Google Alert” for your name, the name of your business, and possibly the name of your main products. Your customers are talking about you whether you think they are or not. I assure you, they are! Have a place where your customers can talk and if they complain, respond appropriately. A Facebook Fan Page is a start for on-line presence. When it comes to social interaction, author and online guru Gary Vaynerchuk says in his bestselling book “Jab, Jab, Jab, Right Hook” and by that Gary means… serve, serve, serve and then ask for the sale. When dealing with customers never make assumptions that they know what to do or how to do something. Have a detailed plan, better in graphic form, to show them what you expect and how you expect it done. Tell your customers what you can do. If you happen to run out of a particular item, tell them the best alternative. Just remember, an engaged customer is a buying customer! Strategize with your employees or close associates and discover all the many ways you can engage your prospects and customers. Then discover how you can engage them more often. When you take the time to work on your business versus in your business, you will be the beneficiary of the effort. Now, go get engaged!
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