Engagement, is this column really about getting engaged? Absolutely! Engaged with your customers! “Why?” you might ask. My rhyming answer… “When your customers are engaged, they buy! It’s just that simple. The more your customers engage, the more they buy.” Remember there are only four ways to grow your business… • Get more clients – usually the most difficult and the most expensive. • Get your existing customers to buymore – ancillary sales to the original sale, up sales and cross sales. Steps for Better Engagement By Jack Klemeyer 8
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