You may discover that an “old school” postcard (yes, via snail mail) produces a dramatic increase in store traffic AND online sales. 2. Offer something unique. Once you know how to reach your customers, what kind of offer can you provide that no one else can? In addition to special discounts, exclusive sales, in-store freebie gifts, and more, think about special giveaways, teaming up with complementary vendors and charities, having a local celebrity make an appearance at a store event, and more. Be creative and also let the media know what you are doing! Not only will you boost buzz about your products and services at no cost, but you’ll create an excitement people will want to share with others that your competition can’t touch! 3. Stop and check results along the way. Once you start your new marketing and public relations’ efforts, review the results. If something isn’t working, you can make changes before you spend too much time, money and effort on it. If you see that your offers are increasing sales, expand on this as much as possible with additional communications, events and other activities with the same messaging. SOAR TO SUCCESS / Core Business Strategies Great Holiday Sales Await! Dreaming of fantastic sales by year-end? Act now! Discover what your customers want and when and how to reach them. Then, be creative and activate unique offers that will spread positive word-of-mouth and excitement. Check your activities along the way to ensure you are getting results within your budget and make changes as needed. Keep moving forward with your successful messaging, andbefore you know it, your holiday sales wishes will come true! Dreaming of fantastic sales by year-end? Act now!
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