Making a Best First Impression By Pat Bennett A first impression is defined as a judgment that humans tend to form about others when meeting for the first time. Within seven seconds of meeting, people will have a solid impression of who you are. Research conducted by Princeton psychologists Janine Willis and Alexander Todoro in 2006 suggests a tenth of a second is all it takes to start determining traits like trustworthiness. The Princeton researchers found this out by giving one group of university students 100 milliseconds to rate the attractiveness, competence, likability, aggressiveness, and trustworthiness of actors faces. Members of another group were able to take as long as they wanted. Surprisingly, their judgments were the same for most of the traits as the folks who had only a tenth of a second. Since we are talking here about real life, there are no second acts, rehearsals or do-overs. That first impression people have of you and your business should at least be favorable and lasting.
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