SOAR TO SUCCESS / Book Recommendation Choose By Ryan Levesque According to author, Ryan Levesque, one of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation fromwhich all other things are built. When you read this book, you’ll discover a step-bystep process that is designed to minimize your risk of failure and losing money up front. My favorite parts of the book were 1) the stories of everyday people who have used the process to launch their own successful businesses, 2) the testing methods provided for researching ideas and market viability and 3) how well this fits into the theories in Levesque’s other book, ASK. There are still bonuses availablewhen you purchase this book, so go here to get it. Even if you already have an existing business, if you don’t have a steady stream of clients coming in, you will benefit by reading this book. Want someone to do the research for you? Check out my Reinvention Uncensored interview this month with Tracy Rickman of FranNet. (Hint: her philosophy is instead of obsessing over what… obsess over the lifestyle you want). By Pat Altvater About the Author Ryan Levesque is the CEO of The ASK Method® Company and author of the #1 National Best-Selling book, ASK - as featured by Inc. Magazine as their #1 Marketing Book of the Year and by Entrepreneur Magazine as their #2 Must-Read Book. The ASK Method® Company was ranked #462 on the 2017 Inc. 500 List and named the #7 Fastest Growing Company in Austin, TX. Ryan is also CEO & co-founder of bucket.io™ - the leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online.
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