Your name on the cover of a tangible, hold-itin-your-hands, printed-on-paper book is the one thing that can take your business from somewhat successful to rock star status. As an Author, You’re an Instant Expert Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything? They’re almost always introduced as “The author of…” There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners. If you’ve written a book, you have almost certainly earned your “expert” status. Writers Are Committed and Driven Not only are authors seen as the experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, SOAR TO SUCCESS / Core Business Strategies but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too. That’s a tall order and for those who pull it off, the kudos are well deserved. When your book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through neweyes, simply because you’ve written a book. Books Offer a “Foot in the Door” When Nothing ElseWill When it comes to publicity— beitintheformofinterviews, speaking engagements, JV invitations, or just more traffic to your website— you really can’t do better than a book. Books open doors that noother content marketing tool can. Books get you noticed by toptier influencers in your niche. Books make you a more memorable speaker. And believe it or not, self-published books even turn into traditional publishing contracts, and all the benefits that go along with it. With all the advantages that come with having written a book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business, to get that book published. Books open doors that no other content marketing tool can.
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