SOAR TO SUCCESS / Business Acceleration Strategies 2. A strong culture is talent-retainer. How likely are people to stay if they have other options and don’t love where they are? Your organizational culture is a key component of a person’s desire to stay. Your culture can be one of the insulators from “The Great Resignation” that we’re all experiencing. 3. A strong culture engages people. People want to be engaged in their work. According to a Gallup survey at least 22 million American workers are extremely negative or “actively disengaged” – this loss of productivity is estimated to be worth between $250-$300 billion annually. Your culture can engage people. Engagement creates greater productivity, which can impact profitability. 4. A strong culture creates energy and momentum. Build a culture that is vibrant and allows people to be valued and express themselves and you will create a very real energy. That positive energy will permeate the organization and create a new momentum for success. Energy is contagiousandwillbuildonitself,reinforcing the culture and the attractiveness of the organization. 5. Astrongculturechangestheviewof“work.” Most people have a negative connotation of the word work. Work equals drudgery, 9-5, “the salt mine.” When you create a culture that is attractive, people’s view of “going to work” will change. Work will be seen as a joy and not as drudgery. 6. A strong culture creates greater synergy. People enjoy pursuing a purpose. A strong culture brings people together. When people communicate and get to know each other better, they will find new connections. These connections will lead to new ideas and greater productivity - in otherwords, youwill be creating synergy. Literally, 1 + 1 + right culture =more than 10. How is that for leverage? 7. A strong culture makes everyone more successful. Any one of the other six reasons should be reason enough to be intentional about your organizations culture. But the bottom line is that an investment of time, talent and a focus on organizational culture will give you all of the above benefits. Regardless of your current culture, it is never too late to enhance it and to begin creating the benefits described above. What are you waiting for? It’s important to be intentional about your culture rather that assuming it will come together on its own.
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