Keep it updated and add not only personally written content, but content that is permitted to be shared by other writers. “Once a prospective client called me and told me that they had read an article I had written on partnering, in Kitchen & Bath Magazine. I had never written an article for that publication, but I had posted the piece to my website and granted blanket permission to reuse the article. Kitchen & Bath had reprinted it and the client had seen it when googling the subject. He hired me to speak to the Association’s Board of Directors on the topic.” Ed feels that he is in a great spot in his life. COVID definitely changed the way he runs his business, but he still enjoys spending time with his NSA pals over cigars and adult beverages.
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