SOAR TO SUCCESS / Feature Article “One lady was so happy that she followed our process and reached out to a banker’s association and got booked as a speaker for one of their women’s meetings. I told her that was great, but don’t stop there. We explored what other meetings that association conducted that would need speakers.” Ed has found that like every other business each person has to dig deeper into a specific industry. The shotgun approach rarely works. Focus on one or two industries and drill down to the specifics. Ed’s tips for budding speakers to be more successful include being specific in what areas you want to work and then drill down on the important associations and societies in a general area of the country that you can research to discover the types of meetings they hold and contact information. Another way Ed has gained speaking engagements is to create an informative Article Bank.
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