MSP Telemarketing Is Not Dead “Cold calling doesn’t work.” “It’s intrusive. Low value. Unreliable.” If you believe the above statements, you are severely limiting thepotential reachandgrowth of your business. Most businesses haphazardly call untargeted lists and conclude that telemarketing is a waste of time. However, effective telemarketing is capable of prompting valuable conversations between you and prospects that may not have occurred otherwise. Here are some key areas to consider when implementing telemarketing intoyourbusiness. Pull a quality list Many businesses adopt the strategy of quantity over quality when it comes to telemarketing. The more calls, the better chance of success, right? By Jeanne DeWitt This is backwards. Your list needs to be industry specific, as well as title specific. An accurate and relevant list will bring a higher chance of engagement when you begin your outreach. Utilize a freelancer for your list scrubbing. This will get you a targeted list that fits your prospective client base, all while saving your time and maximizing value. A high-quality list is the framework that allows your telemarketer and scripts to thrive. Recruit the right fit Hiring the right telemarketer is one of the most challenging positions to fill. Finding a telemarketer to read your script is easy but finding a telemarketer with a personality and delivery that elevates your script is much more difficult. Be upfront with expectations and qualifications for the position. Clear expectations
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