Landing a large client can sound like a great goal. After all, the boost this can bring to a company’s reputation is worth more than any marketing effort. This could be why so many small businesses focus on gaining that one big client. Some small businesses get their start by working with one large customer. This usually happens when an employee is let go or decides to venture off on their own. They work with the company leadership to shift the employee position to an outsource vendor relationship. This can seem like a win/win situation. However, it puts the vendor in a precarious position. No company should concentrate more than 20% of their revenue on just one client. Themost obvious reason is sustainability. Themore you rely on one client for your revenue, the less stable your company. Imagine if that customer went away. How would that loss of revenue impact your company? Diversify Your Client Base By Diane Helbig
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