PAT ALTVATER Happy New Year – I Have Gifts! Elite Experts Network AFP Marketing PatAltvater.com Welcome to 2022; amazing, right!? We’ve heard the old saying attributed to Benjamin Franklin, “Failing to Plan, is Planning to Fail.” In the past, if someone asked me for a favorite quote, that would be mine. However, I have a new favorite now: “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” ~ Mark Schmukler I’ve seen both, strategy without action and tactics without strategy, and he’s right, neither turns out well. To be successful with marketing, we need an integrated plan that starts with strategy and includes the right tactics to implement the strategy. I’ve created the Intentional Marketing Planning Method™ that has three steps to ensure that strategy and tactics are both implemented and work together. Having an intentional focus results in a way of thinking about your business and life that’s committed, purposeful and deliberate, which is a TALL order, but so needed, in the environment we’ve been experiencing over the last two years. Is your marketing plan done for 2022? How about for Q1? If not, head over to my blog on AFP Marketing and read about the three steps in the Intentional Marketing Planning process. If you need some help, reach out to me at pat@afpmarketing.com and together we can create a roadmap for your business for 2022. Now to the gifts…. Gift #1 – if you need some help coming up with tactic ideas for 2022, go grab a copy of my list of Intentional Marketing Tactics. Gift #2 – I’m encouraging my clients to go back to the basics this year with blogging and emailing strategies. I’ve created a new guide that will help you with the strategy of blogging as well as coming up with a consistent stream of topics. Grab it here. Wishing you a prosperous 2022!
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