Who are your major competitors? How does your business compare to competitors?What do you have to offer that your competitors do not? You need to put yourself into the mind of the consumer and answer Dan Kennedy’s famous question, “Why would I, given all the possibilities available to me, want to use your company (buy from you)?” Take your business plan seriously no matter the time frame chosen. Your plan can give you real insight into your business, the market and also your current knowledge of how successful you will be. You should refer to your plan often as the year goes along. Just like you do on your smart device when traveling, look to make sure you’re on the right track. Below are the 5 steps to creating a great business plan that will work for you. Follow these as you SOAR TO SUCCESS / Core Business Strategies are creating your plan and you will be more successful. 1. Put some time and thought into it. Dream a little! 2. Take your business plan seriously.Make it amapofwhere youwant your business to be at year-end. Think “as if” … As if it was already done and then work backwards to get there. 3. Do your research. What do you need to do more of, to do less of, and what do you need to start doing, what do you need to stop doing? 4. Investigate similar companies. What are your strengths, your weaknesses, your opportunities and your threats? 5. As Wyatt Earp said “Take your time but be quick about it!” Do these things and you will be even more successful!
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