SOAR TO SUCCESS / Feature Article practices and added some additional employee training. This leads to attracting more diverse and talented employees and reducing the costs of employee turnover. Althoughtheprogramisnewly implemented and we need more data, we have already seen a reduction in new hire turnover.” Governance is related to the inner workings of a business. The most basic level of ethical business practices is compliance with any laws related to your business. However, to ensure long-term and mutually beneficial relationships, companies strive to act with the highest professional standards. A common example of governance is the diversification of boards to ensure minority representation. Consumers are becoming interested in knowing more about the company with which they are interacting. Every business should think of this as a branding opportunity. They need to study their appeal from the consumer’s viewpoint, and what they might want. “I am the happiest when I am helping people. ESG is a buzzword and CEOs want to do something, so they hire new college graduates to their staff without a firm strategy, or even an understanding of what really needs to be done.” That is exactly why Christy started InvestHER Strategies. She offers her experience and mentorship to female sustainability leaders. Christy believes in sustainability and saving the environment so much that she even has a bio-diverse property. “We grow our own food as much as we can plus, I built a greenhouse from scratch using old windows to extend the growing season. We have been working to restore the land with native plants and are chemical free. Monarch Butterflies lay
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