with potential authors need to focus on marketing as much as book content. “Previously we wouldn’t have an author talk to the marketing team until after the book was drafted, but we found that understanding the potential reader is vital to the success of the book. Plus, the marketing team looks at how to position the author in the marketplace and how that needs to impact the book. These marketing insights play a powerful role in the drafting of the right manuscript.” Book Launchers can also research the potential market, book positioning and salability. “We do extensive market research to assure a clear audience for correct category placement, the right keywords, and the right pricing strategy.” It’s ideal to work with Book Launchers early in the process so the marketing can start right away but people who already have a first draft can work with Book Launchers too. In that case, they still start with the marketing person and then send the draft to editing, or if needed a writer or a writing coach steps in. The next step for authors is editing, cover and interior design, and distribution, all the while layering marketing in throughout the whole process. The marketing team does audits: reviewing the author’s social media, email funnel, website, as well as influencer research. A launch strategy is prepared along with a launch roadmap which outlines where the author will be pitched, how they will get reviews, and any other goals that are important for launch and beyond. Book Launchers has been in business over five years and they have helped over 350 authors. They are constantly evolving to meet the needs of their clients and to adapt to environmental changes. “Paper supply is short, and the cost of printing is higher due to paper shortages and some ongoing staff challenges with the printers. This, combined with people enjoying multitasking while consuming a book, has meant that audio books are more popular now. The good news
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