SOAR TO SUCCESS / Feature Article into anything else. Julie and her team also really understand the model with non-fiction, where the book becomes a tool for thought leadership, brand awareness, and business expansion. Authors may make money selling their book but that’s not the first goal for their authors. Watch this video where Julie shares what makes a great book idea. Mou – insert box for video Julie gave us two tips for successful book writing: 1. Have absolute clarity who the reader of this book will be. “The reader has to be a specific person, ideally with a specific problem that you can help solve. It means you have a particular niche that will help market the book.” 2. The book needs to be aligned with the author’s goals and knowledge “Write about something that you know, whatever it is. Your knowledge and goals must align to create a successful book.” Julie has refined the publishing process over the years and found that initial conversations
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