Are You An MSP? You NEED To Take Advantage of MDF Funds MDF, or Market Development Funds, are offered by most vendors in the MSP space. However, the vast majority of vendors like this to be their best kept secret. No matter the size of your MSP, you are spending lots of money with these vendors. You should proactively reach out to vendors and ask forMDF for funds that you can allocate elsewhere. CommunicateWith Vendors Create a list of every vendor you use and list them on greatest to least. Don’t over complicated this. Write the company, your rep, and columns for howmany times and when you reached out. By Jeanne DeWitt Contact the rep and describe the marketing strategy you are planning the next quarter. If you have a true marketing campaign, you will have activity in every avenue of marketing. Ask your rep, what do you see getting approved the most? Is your organization more likely to approve the webinar or an in-person event? Have you seen telemarketing get approved? This insight will help you a lot when requesting MDF. Keep track of the communication and request MDF from every vendor, every quarter. You should hear back pretty quickly if your request has been approved.
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