SOAR TO SUCCESS / Feature Article Alicia originally began reaching out to stay-athome moms who wanted to earn some income from home with their own online business, but she was not able to gain any traction or sales. Even though that seemed to be a specific target, she learned that she needed to clarify what she was teaching and to whom she was teaching it to. Once she focused on servicebased women entrepreneurs who were just getting started with building their online business, her business took off. “By getting slightly more specific and understanding my best audience, all of my marketing, content writing and sales became easier. Step one in starting your own business is finding your unique message and niche.” Once a specific market is identified, the next step is determining what problem is solved by your business for that target market. Becoming very clear on how your product or service will make life better or easier for a potential client is important. Once that clarity is achieved and the solution is evident, your product can be created, packaged and sold. Online Business Breakthrough Alicia’s flagship program is the “Online Business Breakthrough.” Over the years technology has seen tremendous change, so it’s important to Alicia to review and update her program as technology and marketing strategies shift. Doing so has allowedher to streamline andupdateher online offerings to make them even more responsive to current business trends and practices. “I’ve been able to consolidate the 21 steps of my core content down to 15 because of technological evolution and the ease of marketing today. It’s still the same core content, but it has been updated to reflect what’s current right now.” Now at the age of 52, Alicia is planning ahead for early retirement with her husband
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